Sunday 25 March 2012

2 dollar shop art

I am noticing some unfortunate trends in art.The first of which is the "more is better" -you go to 'barns' crammed full of paintings,many of which are so underpriced that the artist would be making nothing.Then there is the pressure to reduce the price of the painting so that it will sell.I notice that other trades people are not asked to reduce their service costs or hourly rates for say,fixing my car,but somehow its ok to ask this of artists? Its a valid point that "well, you do want to sell it don't you?", but I am wondering if we have only seen the thin end of the wedge here.The drive for efficiency and cutting costs in our culture today also affects the art 'market' Are we going to see mass produced 'originals' produced by factories of workers somewhere in China trapped on a minimum wage producing art for us?
Unfortunate and sad that the works become worth less in terms of their value;they become a decoration open to 'market forces'.I suppose its partly because art tends to be in the main money spent after everything else-its excess disposable income.And if artists are doing it in their spare time,and its not their primary source of income,then they might be prepared to put a low price on it.
Fortunately,quality, relevance, meaning and innovation in art are still hard to find and worth every cent when you do find them.They are the rare treasures,the natural antidote to a truckload of artworks destined for the supermarket.

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